Search engine
optimization

SEO is a noun, verb, and adjective for digital marketing

SEO (Search Engine Optimisation) makes a web page easy to find, easy to categorise, and easy to crawl. Around 74% of consumers use search engines to find local business information. Nearly 80 to 90% of customers check online reviews before they finally purchase any product. While searching for something on the Internet, most people generally scan and review the first two pages of the SERP. A proper SEO makes a website rank higher on the first page of SERP.

Why is SEO
Important?

Over the last 2 decades, search engines have revolutionised the way we find everything. If people can't find your business on Google, they will find your competition.

On & Off page
Optimization

Code
Optimization

Content
Optimization

Competitor
Analysis

Website Audit

Keyword
Research

Local SEO

Website
Analysis

Blog & PR

How are we different?

While a lot has changed in digital, Mo Mantra has kept three things absolutely constant.

Our clients are always assigned a dedicated project manager to guide them. Our contracts have always been short-term, allowing clients the ability to do what’s best for their business, and we have always done our level best to be transparent about our process while keeping clients up to speed.

Better site
structure

Your site’s structure is extremely important to Google’s ranking algorithm.

Stronger
Content

Your site needs to have answers for the queries Google is getting, so you need strong relevant content to build the domain authority that Google is looking for.

Targeted
Local SEO

Google understands that certain searches depend on local results. Mo Mantra understands this too.

Offsite or
Offline SEO

One of the most powerful activity to get ranking on search engines affect the visibility of your content.

See our clients

SCHEDULE
A CALL

FAQ's

Search Engine Optimisation (SEO) refers to the process of optimising your website such that search engine results will feature your website at the top.

Search engines crawl through millions of websites and webpages collecting information and indexing them. Algorithms will determine which websites appear in which order of importance and relevance in the end search results.

SEO practices strive to increase organic traffic, improve website visibility, and ranking of your website. Thus, SEO has become a very critical part of digital marketing.
SEO helps cement the presence of your website to generate high website footfall.

SEO uses the following tactics to ensure more clicks to your website:

(1) High quality, relevant and updated content in your website
(2) Metadata in HTML of your website
(3) Increasing inbound links to your website which increases the credibility of your website
(4) Offline promotions
(5) User experience with your website


A well-executed SEO strategy plays a crucial role in determining your online presence and increasing business opportunities.

On-site SEO refers to optimising and improving your website to make it easier for search engines to find and access your webpage.

Some of the factors necessary to optimise your website are:

(1) Publishing high-quality content
(2) Ensuring constant updating of information published on your website
(3) Using images and videos and HTML tags with appropriate keywords


The above-discussed actions along with other various factors will increase the credibility and visibility of your website to search engines. This will improve the ranking of your website in search results and drive more meaningful traffic to your website.
When you type a keyword in a search engine such as Google, Yahoo, or Bing, the results will showcase a vast number of websites for you to read through. 'You' and the millions of others who visit websites directly through search results and not through any paid promotion are referred to as organic traffic.

Organic traffic is the most valuable traffic because it is free, a direct result of quality website content and can continue for months and even years in the future.
HTML is a standard markup language used to create webpages. Meta tags provide information about the website content in the HTML of the webpage.

Search engines use meta tags to understand what the website is about. Thus, appropriate meta tags accompanied by high-quality content related to the given meta tags will go a long way in contributing to your website rankings.

However, it is to be noted that more meta tags do not mean more visibility or higher rankings. Search engines can remain indifferent and even ignore unnecessary/ additional meta tags.
There are many websites with similar URLs and multiple webpages with similar content. This may confuse search engines with respect to the original source of the website.

Canonical URL is used to specify which website is the main version to be indexed and ranked by search engines.
"Ask Google" has become a very common phrase in today's internet age. While the paid promotion has its advantages, most users tend to directly use keywords in search engines to get information.

SEO is used to increase the quantity and quality of traffic to your website.

SEO uses various technical and non-technical techniques to drive organic traffic to your website.