Designer Dhruvi Shah wanted to start her own label in bespoke fashion wear but not limiting it to a particular genre. She wanted to launch with a brand identity that was contemporary and ethnic at the same time.
To resonate with the objective, the idea was to keep the brand name and logo simple yet classy. We planned the launch with a teaser followed by the first collection showcase.
Erth Label by @dhruvishah_02 creates timeless pieces that reflect meticulous craftsmanship for that perfect touch.
We created the much-needed hype with a few teasers just before the launch of the brand, followed by the unveiling of the brand identity. The communication strategy thereafter was to showcase the collection and focus on happy customers and case studies.
Please write to us today at contact@momantra.com and get in touch with our creative team to know more.
