Project Overview

Champion Gold

Objective

Champion gold is the pioneer of cream jam biscuits with 40 years of legacy and stands strong with a dominant market presence with multiple products today. Though they have different SKUs, the product that forms their primary identity is the Fruit Cream Biscuit. Our goal was to go digital and convey the 40-year legacy with consistency in taste.

Our Approach

Our digital content strategy was planned to connect with the TG with campaigns “#BachpanSeFavourite” & “#ZamanaBadalGaya (par hum nahi)”. What really did the magic are the simple and funny engagement posts which connected with audience and kept them reminded of the brand.

Pioneer in Fruit
Cream Biscuits

Our first step was to connect with the loyal base of the brand who endorse and validate its quality and taste every time they choose this brand over the heavyweight competitors. So we tried to showcase that generations have changed but the favourite brand is still the same, Champion Gold fruit cream biscuits.

Prime Minister's Call #BeVocalForLocal

The national lockdown called upon due to the pandemic had a huge impact in all aspects. The PM asked the nation to be aatmanirbhar, to revive the economy which gave all indigeneous brands of India a stimulus to connect with their audience and so did we.