Our first step was to connect with the loyal base of the brand who endorse and validate its quality and taste every time they choose this brand over the heavyweight competitors. So we tried to showcase that generations have changed but the favourite brand is still the same, Champion Gold fruit cream biscuits.
The national lockdown called upon due to the pandemic had a huge impact in all aspects. The PM asked the nation to be aatmanirbhar, to revive the economy which gave all indigeneous brands of India a stimulus to connect with their audience and so did we.
Please write to us today at firstname.lastname@example.org and get in touch with our creative team to know more.