Candour London, a youth-oriented start-up brand in lingerie, was skillfully handled and taken care of by our start-up studio team. The goal was to generate buzz among the TG with messages that would entice them to purchase the products.
We worked on the social media strategy of the brand along with paid campaigns, influencer marketing, and day-to-day content, which helped us gain traction.
Customer behaviour patterns, competitor analysis, and secondary research were the key factors in planning the communication and promotion strategy for us. It used to be a monthly routine. Apart from the planned creatives, topical posts played a vital role in reaching out to a wider audience.
The two most common reasons for using influencer marketing are to elevate brand awareness and increase sales. Influencers have the ability to reach very specific audiences, provided the message is apt because it's as important as the goal.
Please write to us today at contact@momantra.com and get in touch with our creative team to know more.