Customer behaviour pattern, competitor analysis and secondary research were the key factors in planning the communication and promotion strategy for us. It used to be a monthly routine exercise. Apart from the planned creatives, topical posts played a vital role in reaching out to a wider audience.
The two most common reasons for using influencer marketing are to elevate brand awareness and increase sales. Influencers have the ability to reach very specific audiences provided the message is apt, because it's as important as the goal
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