Below the line activities promote the product and escalate its popularity to stay ahead in the competition. The BTL marketing activities, earlier revolved around trade shows, direct mail campaigns, catalogues, telemarketing, brand promotion activities, exhibitions, and free sampling. Using digitalisation, BTL activities have now come up without the box ideas with more focus on the target audience and SEO. Social media platforms like Instagram and Twitter are extensively used for the purpose.
Mo Mantra uses BTL activities along with digitalisation, new empirical technology ideas for brand & event promotion. We help you gain more insights and thereby generate more sales. Let us, at Mo Mantra, tap your audiences in the most unconventional ways.
We will add the element of fun to your BTL activities. As thought by many, advertisement is a serious concept; what if we combine it with games? While the target audience in an event has its focus on playing a game, they will quickly gulp down several marketing messages. Interactive and virtual reality games, along with old-school guessing games and many more, will draw customers for more.
We will help organise trade shows to bring together members of the same industry on a single platform to exhibit, demonstrate and discuss their new range of services and products. Trade shows and exhibitions can last for several days, making it an excellent marketing strategy for increasing interactions between the makers and the target customers. It is also helpful for networking with other industries.
Out-of-home activities or OOH advertising is visual advertising of any sort found outside of your home. They can be signboards, billboards, ads printed on buses, trains, walls, benches, railway stations, airports, playgrounds, stadiums, and a horde of other places where hundreds and thousands easily see it. With Mo Mantra, OOH will be continuously innovated using digital as well as static panels displaying advertising across the outdoor urban environment.
Using signs and symbols to communicate an advertising message to a specific target group for marketing purposes is called signage. Mo Mantra will encourage innovation with the use of electronic and digital displays. Office branding is the art of shaping the office space that reflects the office's personality and character. Mo Mantra will see to it that creativity used by them in office branding helps to improve engagement in the office space.
Please write to us today at firstname.lastname@example.org and get in touch with our creative team to know more.