Project Overview

MAN Infraconstruction


One of the pioneers in the real estate industry of Mumbai, with a legacy spanning more than 50 years, was looking forward to launching the most fascinating project in Ghatkopar East, a lifestyle residential complex with luxury amenities.

Our Approach

The idea was to position the project at the top right from the stage of first communication at launch. As a result, we realised that the project's name and launch campaign were crucial.

Brand Identity

Where Life Begins!!

Aaradhya One Earth spells its essence in its name, denoting an unparalleled urban experience. The ‘one’ represents its one-of-a-kind element, whereas the ‘earth’ connotes an incredible universe consisting of class-leading amenities complemented by panoramic city landscape.

Pre-Launch Campaigns

Aaradhya One Earth is an attempt to bring alive elements of lifestyle masterpieces, whether it be eclectic swimming pools from the capital of exotic water sports like Miami or the business lounge from the forward-looking luxury of the corporate world of New York. The project brings alive distinct and unique experiences from across the world, and the same has been reflected in the campaign "Inspired by the World."


Do you want to know more about our work & efficiency?

Please write to us today at and get in touch with our creative team to know more.